This suite of deliverables was prepared for a new psychotherapist launching a hybrid online + bricks-and-mortar counselling practice. Discovery conversations with this client yielded several key themes pertaining to the tone she wished to set with her brand:
Imagining the visual brand: Approachable typography, an earth-toned main motif (a graphic treatment of the key visual nest element, meant to symbolize a safe, nurturing environment), and the inclusion of dusky blue, softer earth tones and white in the palette anchors an overall look and feel that was inline with the client's tonal aspirations. The end result ensured an airy, clean, but warm brand personality across all materials.
Discussions about brand tone also helped in the curation of stock imagery, which the client sourced with our guidance.
Services rendered:
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